AI-THE NEXT “IN FASHION”

In this era of digitalisation , AI ( Artificial Intelligence ) is the next in Fashion . AI is providing an automated solution to consumers as well as manufacturers helping them to leverage AI’s intelligence into fashion and exhaust the best possibilities.AI is changing the fashion industry by playing a crucial role in various key divisions.Be it manufacturing or designing,logistics or marketing,the role of AI is increasing manifolds day by day.Lets discuss the influence of AI on various aspects of fashion world.

CUSTOMIZATION

The algorithms of AI help in understanding the customer data such as body silhouette,likes,dislikes etc of a particular client and give customized suggestions for fashion products.Clothes designed by AI are not only tailored for different occasions and weather,but also in accordance to the user’s style,body type,colour and latest fashion trends.

OPTIMIZING THE SUPPLY CHAIN

With the help of AI forecasting,inventory management and production planning can be done with ease and in organized manner.logistics and supply chain is automated by AI to provide faster delievery for example finding an alternate route for vehicles derailed by unforseen circumstances such as bad weather or road construction.

PRODUCT DESIGNING

AI helps to generate numerous designs by analysing the data and thus understanding the customer’s requirement in the best possible manner.Trends in fashion industry change very fast with new designs and patterns coming everyday in market.The designers need to keep pacing with new styles.AI algorithms can analyse designs through images and detect new trends and reduce forecasting errors.

BULK MANUFACTURING

AI is used for automating the manufacturing process for bulk production units in an efficient manner.From sewing to sorting dresses,there are mundane tasks involved in apparel manufacturing industry.AI can perform these tasks with a better accuracy and a faster speed,thus reducing extra cost spent on workers.AI enabled machines and robots can easily stitch the fabric with perfection,thus ensuring a better quality product.For Example Louis Vuitton uses robots to repeatedly check the quality of its zippers in bags and purses.

VIRTUAL STUDIO TOURS

The virtual try-on technology powered by AI allows customers to visualize and decide which clothing or product looks good on them before making a purchase.AI in fashion stores also uses algorithms with humans in loop as virtual personal stylists.This AI based system recommends the most suitable product for a particular human keeping all the necessary factors in mind.

SOME OF THE BRANDS OFFERING VIRTUAL TRY-ONS:

1.Ray Ban

2.Nike

3.Baume and Mercier

4.Wacoal

The key benefits of virtual try-ons include:

a. Lower return rates

b.lower abondoned cart rate

c.Higher customer engagement rate

d.Higher product loyality

e.Better personalization tactics.

IDENTIFYING SUSTAINABILITY

With people becoming more inclined towards eco friendly mannerism, AI supports in identification of sustainable materials to ensure an environment favourable life style.It can also authenticate wether the manufacturing process is sustainable or not.Some companies like Adidas,Marks and Spencer,Louis Vuitton and mango have taken steps to minimise carbon footprints of their manufacturing units.

Conclusion

Thus one can easily state that AI has simplified several processes related to the fashion industry and is continuously working towards bringing technology oriented changes for betterment of the industry.With this kind of technology,fashion brands can keep customization at the forefront during their buying journey.This will in turn assure better business along with customer satisfaction.

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